The client's brief was to rebrand using owner initials and the company's traditional red. Sketchbooking rendered a prototype design which was then traced into vector format in Illustrator, painted in Photoshop and then outputted to web and print-based file formats for use on vehicle and hoarding signage and additionally for the company stationary and website.
The result is strong branding that stands out from the crowd from a distance and in motion.
It remains a source of pride to see the vans driving locally, and the logo has lost none of its pleasingly bold impact.
Visit the J B Ltd website here
